Thursday 21 December 2017

The Hidden Agenda Behind Google’s Algorithm Change


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Three Essential Elements Of Modern Day SEO


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The Importance of SEO for Small to Medium Sized Businesses


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Friday 8 December 2017

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December 08, 2017 at 11:25AM
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December 08, 2017 at 05:45AM
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December 08, 2017 at 04:02AM
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December 08, 2017 at 12:17AM
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Thursday 7 December 2017

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December 07, 2017 at 04:01AM
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3 Essential Elements Of Modern Day SEO https://t.co/fv9jE9JD1u


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December 07, 2017 at 01:18AM
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3 Essential Elements Of Modern Day SEO

Search Engine Optimization has changed! Don’t make the mistake of thinking what worked once, still works today. Here are the three most essential elements to a modern day SEO campaign.

If you speak to any of us ‘old hats’, you’d hear us say, search engine optimization (SEO) used to be all about Google.

Back then it was simply about the number of keywords used on your web pages, combined with the keywords in links that pointed to your website.

That was SEO ten years ago.

The more keywords you had on your page and the more ‘anchor text’ backlinks you had – the better you ranked. This worked incredibly well!

There was a problem though…how to get website traffic

It was so easy to rank websites back then, anyone could do it. Worse still, any website could rank on page one. It wouldn’t matter how good the website was, or the level of quality the content offered.

Google had a problem with this.

Poor quality websites were ranking well. Since Google is in the business of staying in business – they needed to ensure their search results pages only offered the best content for its users.

As a result, Google changed how they rated and ranked websites on the Internet. So they changed their algorithm.

This changed how SEO was performed.

Ranking on page one was no longer a simple undertaking.

Retrospectively, when you analyze the history of Google’s algorithm changes, it is easy to see their underlying direction.

It’s all centered around delivering the BEST possible user experience for their users.

There is no doubt that the technology behind Google has advanced considerably since those good old days. This also means that SEO has had to evolve, and not be so “Keyword” focused.

The direction of SEO had changed.

Search engine optimization (SEO) is a discipline and methodology that technically combines your content with user intent as they search online for the best solution to their problem.

While users STILL search using keywords – Google is now clever enough to decipher the ‘intent’ behind each search, and deliver content to suit.

Search engine optimization (SEO) today is focused heavily on delivering a positive user experience.

Nonetheless, SEO still requires a systematic and strategic process in order for you to improve the ranking of your website.

While many SEO practices are primarily focused toward the user, others are carefully designed to speak to the search engines to convince them that your website is worthy of a page one position.

Let’s take a deeper dive into modern day SEO.

If you want to improve where your website ranks you need to focus on these three key areas.

1. Website Structure

How your website is structured is one of the most important aspects not only in SEO but in providing a great user experience.

SEO begins with your website!

Your site should not only be easy to navigate, but it also must be fast to load, plus be responsive to all devices.

Try using the Google insights tool. http://ift.tt/143AF6Y This will give you a good heads-up on how your site is performing.

Along with site speed, the overall usability of your site also matters.search engine optimization of website on google

Although the look and feel of the website is highly subjective, there are a few design components that make a site easy to navigate, search engine friendly, professional, usable, and trustworthy.

The primary goal of the structure should ideally be toward guiding your users to the information they are looking for, in the fastest way possible.

At the same time, it should be easy for the search engines to crawl, and provide them with the necessary signals to understand what your site is all about and convince them that it’s technically of a high-quality standard.

Homepage

Your homepage is where you should promote your brand, show off your best content, and establish the unique identity of your site.

  • Logo: have a clearly designed logo that distinguishes your brand from your competition. You can always hire a logo designer to do the work for you if you cannot create your own logo. Be sure to create a favourite icon (favicon) to give your site a more professional look.
  • Show off your best content: this advice has been suggested many times by Google, and it’s very important for SEO. Choose 3 to 4 pages or posts of your website that you deem best and link to them on the homepage. Ideally, these are the pages or posts you would want to rank well in Google.
  • Purpose of your Site: what’s the primary purpose of your website? This purpose should be clearly visible on the homepage. For example, if you’re selling a book, it should be visible above the fold. Similarly, if you are trying to build a subscriber list, then your Call To Action (CTA) should also be above the fold
  • Main menu: your website should have a clearly seen and easy to use the main menu. Be sure to include in the main menu links to important pages and categories.

Essential Pages for SEO

The following pages, although quite self-explanatory, must be present on your site. These ‘utility’ pages are there to establish your credibility, and more importantly, a way for your visitors to not only learn more about you but also how to contact you.search engine optimization of website

  • About Us Page: a well-designed “about us” page helps to improve the trustworthiness and credibility of a site. Some of the items to include on the page include a welcome message, your philosophy, mission, vision, goals, your advertising policies, and your team.
  • Contact: this includes the physical address, email address, and phone number to contact your business.
  • Disclaimer: this is quite important for niche businesses like health-related products.
  • Privacy Policy – Includes your policy regarding the use of personal information and cookie and explains how you uphold privacy for the data you collect from the users.
  • Terms of use: Depending on your business model, you may need to include other policy and compliance documents.

As mentioned, not only are these pages sought out by your visitors, Google is also looking to ensure they are present.

URL Structure

The URL format is essential to the overall navigation experience of your website. Here are some best SEO practices for your URL structure:

  • The URLs should be as simple as possible, and easy to understand for both users and search engines.
  • Avoid using lengthy URLs and including unnecessary information
  • Use hyphens to separate the words in a URL
  • Use wording that describes what’s on the page, and avoid keyword stuffing.

Navigation

The navigation of your site should be in such a way that a novice visitor can find the information they’re looking for in an easy and fast way without any guesswork.

  • Have related information grouped together into categories and subcategories
  • Plan the navigation structure of your site before you build the website so that you’re aware of where each page resides
  • Give your users a way to access the various categories from the main menu and the homepage.
  • Ensure you have breadcrumbs in place for all the internal pages, so that the users can go backward step-by-step.
  • Help the user find exactly what they want by providing them with related content. For instance, show ‘related products’ when the user is viewing a product, or show ‘related articles’ at the end of each article.

Responsiveness and Speed

A huge number of searches are being performed on mobile devices. In fact, mobile has already surpassed desktop in terms of the number of searches performed on each platform.get traffic to your website free

As such, having a non-responsive site can be detrimental to your rankings. Google has made it clear that they are moving toward a search index that favours mobile-friendly sites.

Here are the SEO benefits of a responsive website:

  • You only need to publish content once, thereby avoiding the risk of duplicate content issues.
  • Since you’re offering your mobile users an optimized version of your site, you’re more likely to rank higher.
  • All SEO efforts you put into the desktop version will automatically be applied to the mobile version
  • Google recommends that a responsive website is the best practice.

The first step towards a mobile-friendly website is to make sure it’s AMP compatible.

Accelerated Mobile Pages (AMP) is the new technology embraced by Google to ensure they display super-fast mobile-friendly web pages.

Furthermore, Google is investing so much in making the web faster than ever for everyone.

As a result, they officially added loading speeds as a ranking factor, to not only ensure a faster experience for its users but also to ‘force’ webmasters into taking speed into account when creating websites.

2. Content

Once your foundation (your website) is solid, you need to start concentrating on delivering a positive user experience.

Provide high-quality content for your users

Actually, a website with original, high-quality content will do better in the long run with or without SEO.

A website with bad content will not survive in the long run, even if it has been technically optimized for SEO.

Keep in mind that whenever people search on the search engines (Google, Yahoo, and Bing), they’re looking for answers. Good content should have this in mind, and answer their questions the best way possible.how to get traffic to your website

To know if your content is useful, you can easily check the analytics of your website, especially the time visitors spend on a page or post.

If the content is good, the user will stay longer on the page/post. The amount of social media shares is another way to gauge how useful the content is.

So what is ‘good content?’

  • Original content: images, text, articles, infographics, presentations, videos, etc. should be original. No copying or rewriting already existing articles.
  • Useful: avoid publishing content just for the sake of it. Before you hit the publish button, ensure that what you put up will add value to your audience and your website.
  • Published on your website first: even if it’s your own content, it’s not good for your website if it’s already published elsewhere.
  • Well researched: neither the users nor the search engines want to read quickly prepared posts.
  • Includes text: if you have non-text content, try to have text accompanying it. For instance, if you post images and videos on your website, add text descriptions to each of them as well. Try to describe in words what the content is all about.

Quality vs. Quantity

This depends on the topic you’re tackling, so there’s really no word-count that can fit all instances.

However, it’s better to put up a short quality post, than a long, unfriendly article just for the sake of having a higher word count. Short content can be very useful and still rank well.

Creating good content

  • Ensure that the content delivers on what the title promised. If your title was, “6 Ways to Lose 15 Pounds of Fat” make sure the post offers accurate ways the user can follow to achieve the result.
  • Read through your text to eliminate any grammar and spelling mistakes.
  • Provide useful links to relevant sources, and to other pages on your site.
  • Include references to studies and established research to assure the user that what you posted is correct.

3. Outreach

If people online really like a website or a piece of content from a website, what do they do?

They share it don’t they?

We all like to be the ones who found something cool, and we rush to tell our friends about it. We do this either via social media or on any other web property that we control.

Google knows this is how we behave online, and it is a key way they determine the worthiness of the content on your website.

So when it comes to SEO, your content needs to be linked to and/or shared.

High-quality content is more likely to have links and references from other websites. It will also have a high number of mentions on social media and bookmarked or shared among many users and communities with similar interests.

Search engines take these aspects into account when ranking websites since it gives them a good indication of how its users perceive a given website.

Link Building

This is one of the most effective and popular methods for SEO.

Link building ideally tries to gather as many “votes” as possible for your website.how to increase website traffic through google

For instance, when someone likes an article and uses it as a reference for their site/blog, it tells the search engines that the article/page has good information.

Initially, link building was an easy way to manipulate the search engines into ranking a website higher, and many spammers took advantage of this by creating link networks.

This led to the creation of black hat SEO, which includes strategies like blog directories, comment links, forum signatures, shared content directories, article directories, and link exchange schemes.

Over time, Google has become more intelligent in identifying these techniques, and any attempt to use any of them puts you at a risk of receiving a penalty.

So, is this still a useful practice?

  • Quality over quantity: it no longer matters how many links point to your site, the important thing is where the links are coming from. This means that a link from say Matt Cutts (former head of the quality team at Google) blog has more weight than a link from a normal blog.
  • Natural links: these are exactly what the name suggests – This is when a blogger or website owner likes content from another blog/website, and naturally adds a link to that blog/post.

The best way to attract natural links is to create and publish link-worthy content that compels other people to link to.

  • Guest posting: this is a valid way of getting links back to your site, as long as you don’t overdo it, or do it just for the links. Guest posting should focus more on establishing your brand authority and expertise. The side benefit of this is that it will help your ranking.

Social Media

If you really think about it, social media is a form of link building. Keep in mind that all the links you receive from social media are “no-follow” but they’re still valuable.

In fact, social media mentions are considered important ranking factors in SEO.

Almost everyone has a social media profile these days. So, aside from getting social with your customers and having fun, your social media profiles can help to boost your SEO efforts as well.search engine optimization wordpress

More people can find your business profile, meaning more people can connect with you and check out your website.

A well-defined social media profile is an indispensable tool for customer engagement. And while your activity on social media won’t necessarily count as backlinks to help you rank higher, the buzz you create will produce more customers, create more awareness, and bring new visitors to your site – NATURALLY.

Final Word

SEO has evolved substantially, and it will continue to evolve. Focus on the tactics that matter – that is by providing your users with the best experience possible.

SEO is not as easy as it once was.

But by focusing on delivering an outstanding user experience to your target market, you are not only helping your potential customers through their buying cycle, you are also contributing to positive ranking signals for your website.

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Wednesday 6 December 2017

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Importance of SEO for Small to Medium Sized Businesses

If you own a successful small business and want to grow even faster online, then what you are about to read could change the way you look at online marketing forever.

If you have been head down – bum up working on your business, then up to now, you can be forgiven for waiving off the need for online marketing.

Here’s is an intersting story that might shed some light on this.

My mother-in-law called me the other day. Her ducted heater died. It was in the middle of winter.

She needed someone to go over there and repair it.

God bless her, she is not technically savvy, doesn’t have a computer let alone any form of Internet connection. Imagine a gorgeous little Italian lady, more interested in what she can cook for you, than how to find a heating repairer.

She found an old Yellow Pages book. Yup, she still has one.

The problem was, she rang a few, but the listings were so old, many were no longer in business.

So she asked me if I knew anyone. I didn’t. So she asked.

“… canna you founda somabody to fixa for mi”. (pls read in an Italian accent 😉 )

This highlighted an interesting change in how we all find product and services these days. It is so NORMAL for us to jump on Google and search up anything we want.

In the old days, it was all about that gigantic Yellow Pages book.

If you had a business, your livelihood depended on not only having your ad listed in the Yellow book but also how prominent your ad was.

To get your phone to ring, all you had to do was place your add in the Yellow Pages.

I still recall actively using it when renovating my first house. You could easily flip through all the pages for “Bathroom Supplies”. I’d then call the business that looked the best, was closest to me, or even just to price shop. It wasn’t uncommon for me to review dozens and dozens of listings.

Did you ever do that too?

Anyway, back to my sweet mother-in-law. After I got off the phone, I hit up Google for Heater repairers.

I visited the first four websites, checked their reviews, their pricing and called each of them.

Finally, I booked one of them, who eventually repaired her heater.

So what’s the point of this story?

We all have similar experiences when looking for products or service providers online. But it is still interesting to recall how things have changed, particularly for business owners.

If you own a business today, your entire client acquisition process has changed.

Allow me to explain.

How Do Your Clients find you?seo techniques

Take a minute to think about your current client acquisition process. Somewhere along the way, people enter your funnel, which steers them toward becoming your customer.

Perhaps they are referred to you via word of mouth.

Or you are paying for advertising

Whatever your current process is, it is working – to a certain extent. But what if you want to grow and get MORE customers. Where are you going to get more customers from?

To answer this, you need to consider where your potential customers are.

If you offer a heating repair service, your customers will most likely behave in much the same way I did.

Search Google

The service provider who got the job to help my mother-in-law was ranked #3 in Google.

So if your business is already doing well, but you want more, you need to be on page one of Google.

Did you know that according to Chitika http://ift.tt/1FCU4SW page one of Google accounts for over 91% of the traffic, and the top three positions account for 61.5%.

This means, your target audience is on page one of Google and very rarely do they stray onto page two or beyond.

Where does your website rank? Have you checked lately?

Try searching up the main keyword your customers would use when looking for your service or product.

If your website is not listed within the top 3, then read on.

How to increase your website rank in Google

The traffic on page one of Google is much like a huger river. Within this river, there are fish that want what you are offering.

The closer you are to the river, the more fish you will attract. The further away you are, the harder it will be for your fish to see your offer (bait).

So again, if you want to grow your business to the next level, you need to get to the best fishing spot. In the world of Google, you need a top three ranking for your keyword.

It may surprise you to know, that the websites that already hold those positions in Google, didn’t achieve it through luck or simple coincidence.

Are any of your competitors ranking well for your keywords?get traffic on website free

Ranking well in Google requires a highly optimized online presence. This is achieved through Search Engine Optimization or SEO for short.

SEO is a strategic marketing process, which signals to Google that you are an Authority and an Expert in your marketplace that Trusts you.

Google upon learning this, will respond by increasing your rank accordingly. How high you rank will depend on many factors – including how effective your competitors SEO strategy has been.

What is SEO and Why Should you care

Search engine optimization (SEO) is a discipline and methodology that technically combines your content with your target audience as they search online for the best solution to their problem.

Okay – that was the formal definition.

Essentially, SEO handles three important aspects of your online presence.

  1. Your Website
  2. Content on your Website
  3. What others do with and say about your content

WEBSITE

All SEO begins with your website. Yes, this is the technical part.

Your website needs to be technically optimized for search engines. Not only that, it needs to be fast, and work really well across all devices.

Your website must be structured and set up well. I’m not talking about how pretty and fancy it is – yes that does help a bit.

Google uses a specific criterion for assessing your website and the user experience it can deliver from a technical perspective.

Slow websites or those that don’t render well on mobile devices are not very user-friendly.

Also, websites that make it hard for Google to know what it is about, decreases the likelihood of being ranked well.

CONTENT

Your website needs to offer content that is truly helpful to your target audience.

This makes sense when you think about it.

If your target audience is searching online for a solution to their problem, the more you can help them, the higher their perception will be of you.

Believe it or not. Google does have the technology to recognize the level of quality that your content offers your target audience.

The content you provide your marketplace is a very important factor in how Google ranks your website.

OUTREACH

Generally, if no one is talking about someone, they are not going to win any popularity contests.search engine optimization melbourne

The same applies to your website/brand.

Google can see who is talking about who online. But from an Internet perspective, this comes down to how many other websites are linking to, discussing, or sharing your content.

Each one of these electronic signals, count like votes. If many within your marketplace are talking about you in a positive manner, this will directly impact on your ranking within Google.

Although, this was a very brief, THIS is how to rank well in Google. If you want to grow your business, SEO is the modern form of marketing.

Gone are those days where all you needed to do was pop an add in the Yellow Pages book. Now it is all about SEO.

Can you carry on without optimizing your online presence?

Absolutely!

SEO is NOT essential – and don’t let anyone tell you otherwise.

You can also do it yourself!

Search Engine Optimization is simply another form of advertising to expose your brand to your marketplace.

I have come across many business owners, where I have advised that they didn’t need SEO. Many have heard all about it, and almost felt is was another thing they HAD to do. But that is not the case.

SEO is a long-term marketing strategy for businesses that are already doing well but are determined to do better.

If you are completely satisfied with your business position and have more business than you can handle, then you don’t need SEO.

If you have a very successful business but you want to grow faster, then SEO can deliver incredible value to your bottom line

Search Engine Optimization is a Race

Search engine optimization is a discipline that not only has a technical aspect to it, but also one that aims to constantly improve the online sentiment toward your brand.

Once you have fully optimized your website from a technical point of view, your focus is then all about your content, how it spreads online, and how your marketplace responds to it.

This takes time – it’s a marathon and not a sprint

Those websites that are enjoying higher rankings than you, have been and most likely still are actively involved in SEO.

If your competitors are outranking you, it just means they are a little further along in the race. You just need to step up your efforts to catch up.

The thing is, eventually all of page one and page two will comprise of websites that have ongoing SEO campaigns. Mark my words – in a few years time it will become harder and harder to enter in this race let alone catch up.

Google’s Top Ten Recommendationsget traffic to my website

When you sit back and think about it, page one is simply a list of ten websites that Google is recommending to be the best for a users search query.

Their entire reputation is based on the quality of websites they serve up to users when they search.

As users, we have all learned to trust and assign credibility to the websites listed on the first page. If Google recommends these websites then they must be the best.

Getting back to the Yellow Pages comparison, imagine looking for “Bathroom Supplies”, and ONLY ten companies being listed.

It’d be like someone in Yellow Pages deciding for you which 10 businesses will be listed.

Yes, I know one could flip to the next page – but on Google, we have established that over 91% of people don’t.

They stay on Page one

While people would happily flip pages within the big Yellow book to find you, they don’t on Google. This means if you are not on page one – you are essentially not seen!

Should you want to increase your online presence in Google, you really need to rank on page one.

To get there, you need to consider employing a digital marketing strategy with SEO.

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Tuesday 5 December 2017

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Monday 4 December 2017

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December 04, 2017 at 11:25AM
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December 04, 2017 at 05:45AM
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December 04, 2017 at 04:02AM
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December 04, 2017 at 12:17AM
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Sunday 3 December 2017

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December 03, 2017 at 11:25AM
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December 03, 2017 at 05:45AM
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December 03, 2017 at 04:01AM
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December 03, 2017 at 12:17AM
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Saturday 2 December 2017

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December 02, 2017 at 11:25AM
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December 02, 2017 at 05:45AM
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December 02, 2017 at 04:01AM
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December 02, 2017 at 12:17AM
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Friday 1 December 2017

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December 01, 2017 at 11:25AM
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December 01, 2017 at 05:45AM
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December 01, 2017 at 04:01AM
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December 01, 2017 at 12:17AM
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November 30, 2017 at 11:30PM
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